Bike Anonymous


Dissecting the Nice-Ride MN Subscriber Survey by iKeLikEsBiKeS
November 28, 2010, 5:23 pm
Filed under: Bikes

I just read the Nice-Ride MN Subscriber Survey and while I am excited about the first-year success of the program I believe that the results show a clear opportunity to help the ethnic and poverty impacted areas within the Twin Cities though Bike-Sharing.

In the first year the results are clear that adopters are overwhelming white 85.8%, highly educated with bachelors and master degree respondents equaling over 71% and upper-middle class with 39% of respondents having an annual household income between $100,000 and $150,000.

The Nice-Ride MN 2011 expansion is planned to be focused in North Minneapolis which is one of the most ethnically diverse and poverty stricken areas within Minneapolis. The program launched a community outreach program in North Minneapolis to raise awareness this fall. This project is supported by the Minneapolis Department of Health and Family Support and its Communities Putting Prevention to Work Initiative of the American Recovery and Reinvestment Act of 2009.

I am eager to see these results change at the end of the 2011 season.

Race:
Value Count Percent %
Asian/Pacific Islander 22 3.2%

Black/African-American 10 1.5%

Caucasian 582 85.8%

Education:
Value Count Percent %
less than high school 1 0.1%

high school/GED 11 1.6%

some college 64 9.4%

2 year college degree 30 4.4%

4 year college degree 317 46.5%

Masters degree 175 25.7%

Doctoral degree 83 12.2%

Income:
Value Count Percent %
less than $20,000 39 5.9%

$20,000 – $39,999 91 13.9%

$40,000 – $59,999 86 13.1%

$60,000 – $79,999 98 14.9%

$80,000 – $99,999 86 13.1%

$100,000 – $150,000 158 24.1%

greater than $150,000 98 14.9%

Age:
Value Count Percent %

less than 18 years old 1 0.1%

18 – 24 52 7.6%

25 – 34 266 39%

35 – 44 159 23.3%

45 – 54 116 17%

55 – 64 81 11.9%

greater than 64 years old 7 1%

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